QUALITY STREET History
QUALITY STREET is a magical brand and has held a special place in the hearts of the public, in Britain and around the world, since it was launched in 1936.
QUALITY STREET was named after a JM Barrie (of Peter Pan fame) play and the two figures on the box were originally inspired by the two principal characters, Phoebe Throssel and Valentine Brown. In 1936, QUALITY STREET cost two shillings (10p), equivalent to £3.69 in today’s money.
It is a rewarding experience to look at the history of a famous brand, and QUALITY STREET’s rich heritage throughout the decades helps us to understand why it has endured as a favourite for over 70 years.
Did you know?
- QUALITY STREET was the number 1 selling twistwrap assortment in the UK in 2005, 2006 and 2007.
- Almost seven million QUALITY STREET sweets are manufactured every day at the Nestlé Confectionery factory in Halifax, West Yorkshire. Laid end to end, a week’s production would stretch from Halifax to London 3 times over!
- The most popular sweet in QUALITY STREET is the Purple One (the hazelnut in caramel). Which one is yours?
- Around 30% of the QUALITY STREET made in the UK is exported to 70 countries, including the Middle East, France, Denmark and Canada, where it is particularly popular.
